Resellers and VARS
The global toys and games market is projected to exceed $135 billion by 2020 and will be driven by innovation, technology development and the launch of smart toys and educational games according to a study by Global Industry Analysts.
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An important trend driving the market
A continuous launch of new products in this space has metamorphosed the traditional toy market.
An interesting trend influencing the market is the growing disenchantment of children toward toys and games at an early age. The period of engaged play with the same toys and games is declining. This has resulted in the introduction of new and different games and toys at frequent intervals.
Also, the customer base for toys and games is gradually expanding from children, who were once the sole targets of toy manufacturers, to teens and adults.
Innovation will continue to bring in new opportunities for demand growth in the coming years. Toy manufacturers are faced with the challenge of continuously developing toys that grab and sustain the attention of children. Incorporating modern and relevant technology into brands is a key competitive strategy for success in the marketplace.
The increasingly digital lifestyles of consumers worldwide and exposure to technology at an early age are pushing several companies to develop smart and engaging electric and electronic toys and games. Augmented reality toys, app integrated toys, and toys that can be controlled by smartphones and tablets are emerging into the new frontiers of growth. The future of the market lies in products that bridge the gap between real-world and virtual toys.
We bring building blocks to life with a diverse line of electronic modules. We cater to all markets from the makers and DIYers to education with schools and complete lesson plans all the way through to kids and parents at home.
We work with Value-Added Resellers to form a powerful partnership to help you move product from store shelves.